
THE BIG REVEAL
A New Name and New Vision for
Arthouse Cinema in Upper Manhattan
On Monday, October 27, Upper West Side Cinema Center will be revealing the new name for our theaters and our institution. Watch this space!
0Years :
0Months :
0Days :
0Hrs :
0Mins :
0Secs
A Light in the Darkness
The UWS Cinema Center has completed the purchase of the former Metro (nee Midtown) Theater! This brings us one step closer to creating a much-needed state-of-the-art, five-screen cinema, education center and community hub on the Upper West Side.
The goal is not just to reclaim a building, but to revitalize a neighborhood and reconnect a community. We believe that cinema is more than entertainment; it is a portal to understanding different lives, cultures, and perspectives. As legendary film critic Roger Ebert profoundly noted, “Movies are empathy machines,” capable of transporting us into the lives and experiences of others.
As polarization threatens the fabric of our society, the UWS Cinema Center stands for the transformative power of shared storytelling—creating spaces where diverse audiences can collectively experience narratives that challenge, inspire, and illuminate our shared humanity. Our vision extends beyond film screenings to creating a cultural hub where dialogue flourishes, education thrives, and community bonds strengthen.
The Journey Ahead
Having successfully secured the property—a triumph made possible by the extraordinary generosity of neighbors, film enthusiasts, and civic leaders—we now embark on the next chapter of our story: transforming this architectural gem into a vibrant five-screen cinema arts and education center with a welcoming community bistro. This will require a capital campaign to raise the money to build out the facility and restore the landmarked facade. You can help us make this happen by donating to UWS Cinema Center, a 501(c)(3). Your donations are 100% tax deductible. You can donate by
CLICKING HERE.
Impact
Nonprofit cinemas are community spaces where audiences can have collective experiences, exposing themselves to the world beyond their own. The model has proven to add significant value to their communities in several ways:
- Economic Activity: Nonprofit arts and culture organizations, including cinemas, generate substantial economic activity. For example, in 2022, the nonprofit arts and culture sector in the U.S. generated $151.7 billion in economic activity, supporting 2.6 million jobs and providing $101 billion in personal income to residents.
- Job Creation: These cinemas create jobs not only within the organization but also in the surrounding community. This includes positions in hospitality, retail, and other service industries that benefit from increased foot traffic and tourism.
- Community Vibrancy: Nonprofit cinemas contribute to the vibrancy and attractiveness of neighborhoods. They can become cultural hubs that draw residents and visitors alike, fostering a sense of community and pride.
- Tourism and Local Spending: Events and screenings at these cinemas attract visitors who spend money on dining, shopping, and lodging, thereby boosting local businesses.
- Social Impact: Beyond economic benefits, nonprofit cinema centers enhance the social fabric of communities. They provide accessible cultural experiences, promote diversity, and encourage social connections.
In July of 2024, the Art House Convergence, an organization representing art house theaters across the country, released the results of a survey of patrons with some startling results. Here is a summary:
74% of patrons report that their art house theater is “extremely” or “very” valuable to their overall quality of life, up from 66% in 2019. 43% of respondents have paid to be members of their local art house organization. 92% of respondents said that their art house cinema presents films that are profound, 83% agree that their art house exposes them to new ways of thinking, 82% believe that attending their art house cinema makes them a more well-rounded person, 75% say that it raises their consciousness of important issues and 67% say that attending their art house connects them with people with shared interests and beliefs.
Art houses serve as the backbone for the artistic, civic, and economic vitality of communities. 93% say their art house sparks art and culture, 90% agree that their art house is one of the best things about the community, 89% say that their cinema helps tell important stories that would otherwise not be told, 87% say their cinema is an anchor in their community and 77% say that their cinema enhances their community’s economic vitality.
The plan for the Cinema Center is aimed at fulfilling exactly this function for the Upper West Side and for all of Manhattan above 14th Street. Arts institutions, in general, have proven to be an economic boom, bringing patrons to restaurants and retail establishments, creating pedestrian traffic and increasing real estate values. The Metro location is perfectly situated to provide a huge multiplier to the neighborhood.
Join Our Mailing List
By submitting this form, you are consenting to receive marketing emails from: . You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact